Work

Executive leadership and technical systems architecture.

My work spans two domains: leading digital transformation for real businesses, and building ACE — a supervised pipeline infrastructure for B2B lead enrichment.

Current Role

AutoBoost | Business Actualization

Leading digital transformation, CRM architecture, AI integration, and revenue-driven strategy for a company serving the automotive aftermarket industry.

Digital Transformation

Guiding the transition from traditional marketing operations to modern, data-driven infrastructure enabling real-time decision making.

AI Integration

Deploying AI tools across marketing workflows — from content generation to data analysis — while maintaining quality standards and human oversight.

CRM Architecture

Designing and implementing CRM systems that centralize data, automate workflows, and enable personalized customer experiences at scale.

Revenue-Driven Strategy

Building attribution models and performance dashboards that connect marketing activities to business results.

Work — History

Career Arc

From humanistic education to systems architecture. Each role compounded the next into something more durable.

Epic Systems
Technical Solutions Eng.
~300K duplicate records resolved
2018
2019
App Academy
Full-Stack Engineering
GPA 3.83 · San Francisco
Freelance Dev
Web Dev & SEO Consultant
JS, Rails, end-to-end builds
19–21
21–24
Freelance Marketing
Digital Marketing Director
35% avg lift · 15× ROI
Tenfold
Manager, Fin. Empowerment
12 staff · multi-grant budget
22–23
24–25
Stoltzfus Structures
Director, Marketing Tech
Salesforce · GA4 · migration
AutoBoost
Client Success & Growth
AI · CRM · Digital Transformation
2025 →
AutoBoost
Client Success & Growth
2025 → // AI · CRM · Digital Transformation
Leading digital transformation, CRM architecture, AI integration, and revenue-driven strategy for a company serving the automotive aftermarket industry.

ACE — Autonomous Content Engine

Supervised pipeline infrastructure for B2B lead enrichment.

n8n

workflow orchestration · scheduling · error recovery

Visual workflow engine coordinating the entire pipeline, managing schedules, and handling failure recovery across all stages.

Apollo

data enrichment · API waterfall · verification

The primary engine for lead enrichment, providing verified contact records, titles, and firmographic data through an automated API waterfall.

Gemini / Claude

LLM orchestration · pattern matching · intent signal analysis

Advanced model layers used for pattern matching during discovery and analyzing LinkedIn profiles for high-intent signals.

Pipeline Stages

01Discovery

Monitors gig platforms for qualified opportunities matching target criteria.

02Enrichment

Runs target domains through an API waterfall to produce verified contact records.

03Review Gate

Routes all enriched output to the operator for human-in-the-loop quality enforcement.

04Delivery

Formats structured output to spec and delivers results to the client dashboard.

Active Production

ACE is in active production. Phase I (Lead Enrichment) is operational, with Phase II (SEO & Marketing Automation) currently in development.